With fluctuating interest rates impacting loan volume, lending competition is more fierce than ever before. According to a study conducted by National Mortgage News, 30 percent of lenders will shift their investments to respond to industry pressures within the next three years. And that’s why it’s increasingly important to spend your marketing dollars wisely to locate, attain, and retain actionable customers—before the competition. Here are a few ways you can do exactly that: Invest in social media. In the social media age, it’s imperative to have a social strategy as an LO. In 2019, 72 percent of American adults use Facebook. This is why it’s important