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March 2017

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If you’ve worked in real estate for more than thirty seconds, you’ve probably come to the (painful) realization that 1. you NEED seller leads to become a top producer, and 2. finding and converting seller leads is hard work. First, you need to have a thick skin to handle rejection after rejection. Then, once you get your foot in the door, you’re going to need a rock-solid listing presentation if you want even a slight chance of getting the listing. Even for experienced agents with a few dozen sales under their belt, getting seller leads can be an uphill battle. Getting good seller leads is even more difficult. In

With fluctuating interest rates impacting loan volume, lending competition is more fierce than ever before. According to a study conducted by National Mortgage News, 30 percent of lenders will shift their investments to respond to industry pressures within the next three years. And that’s why it’s increasingly important to spend your marketing dollars wisely to locate, attain, and retain actionable customers—before the competition. Here are a few ways you can do exactly that: Invest in social media. In the social media age, it’s imperative to have a social strategy as an LO. In 2019, 72 percent of American adults use Facebook. This is why it’s important

What's your goal? More buyer leads, more listing appointments, better brand recognition and market share? No matter which of these you've set your sights on, there's one sure-fire way to help with each of these: listings. In addition to generating new real estate buyer and seller leads, listings also offer the opportunity to showcase your brand and expertise with valuable, relevant content. So if you believe that More Listings = More Leads and you want more of both, you're in the right place. Read on for 19 strategies to generate listings from your past clients, sphere of influence, cold leads, and more. Call your past clients